Your website/app has to be Remarkable!
I saw this video by Seth Godin where he talks about how the world is changing and that the only way to get noticed is to be remarkable. Being good enough won’t cut it.
You have to be remarkable.
Often you will see people creating websites or apps which are merely a copy of what others are doing. That won’t really help you stand out amongst the plethora of websites and app already out there.
When we created ‘Fergie Time’, it came out of the personal need to know when Manchester United play. We didn’t market it to everybody, instead we targeted the most passionate United fans or as Seth Godin calls them – people with otaku.